How to start an online store for clothing or shoe business

How to start an online store and sell successfully?

e-Commerce is an online buying and selling marketplace where buyers can buy a variety of goods like electronics, gadgets, clothing, furniture, kitchen utensils, vintage products, provisions, and many other goods.
With over 5 million active sellers worldwide selling more than 80 items ranging from clothing to crafts to tech accessories on an eCommerce store, one can certainly conclude that the marketplace is a business that has something for everyone.

Most eCommerce sites host many stores for peer-to-peer business, provided you have something to sell, the fast-growing platform will provide a way to market the business.
Every product on the eCommerce Platform does not have the same potential for bringing in profit as there is numerous eCommerce platform such as Amazon, Etsy, Shopify, eBay, etc.

And that’s one of the mistakes most seller makes hoping that once they can create any goods or handcraft, they will be able to sell it easily. But this isn’t always the case as it requires regular work and attention on the part of the seller to create listings that are searchable and appealing, as well as to provide good customer service.

According to survey reports, the growth of online business worldwide is significantly faster and higher as compared to traditional businesses. The success of eCommerce businesses has been so impacting that even established business houses have started online selling as a complementary effort.

However, first things first, in the case of eCommerce it is mandatory to create an eCommerce website at the outset.
There is a definite way of going about the process of creating and operating an eCommerce website. Though a professional involvement is always solicited for such efforts, fair knowledge could also help in initiating an online business.

At the outset, it is thus important to decide on the product or service that you would like to sell through your website. While deciding on the item of trade it is essential to estimate the local demand. Buyers would always prefer to buy items from a local vendor irrespective of being online or offline. The local supplier would always ensure faster deliveries, easier payment terms, and earlier replacements in case of wrong or defective shipments. To get started, you will need to choose Your Business Model.

Choose Your Business Model

As an eCommerce business owner, you can choose your business model as per your requirement. Either you sell only through your online store, or you sell your products on marketplaces like Amazon, Flipkart, eBay, etc. You can also sell your products on both platforms at the same time.

NOTE: you can only sell digital products, art products, craft products, and vintage products on market places like Amazon, eBay, and many other online stores but can sell anything on your own website.

How to set up your eCommerce website

Choose a Business and Domain Name

Once you have decided on your range of items and business model, the next step would be to choose a business name and create a domain.
A business name should be relevant to your products and easy to remember for your target audience. A domain gives an identity and makes it easier for online buyers to recognize you.

However, for companies with limited financial resources, it would be desirable to get a shared domain. Sharing a domain with an established name makes it easier for reaching out to your target buyers. As the business grows it would be wise to have a dedicated domain as it helps in search engine optimization and easier recognition.

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Select An eCommerce Website Builder

Nowadays, it’s very simple to build your online store with the help of eCommerce website builders like Shiprocket 360. This DIY online software creates websites in few seconds where you can start selling products instantly.

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Designing Your eCommerce Store

Your eCommerce website is your store, and it needs to be designed for the convenience of your buyers. Your website should contain details about your saleable products and services. Images, descriptions, prices, users’ comments, ratings should all be included in your web page for guiding prospective buyers. You must make it certain that your web page showcases your products perfectly so that buyers are never misled. You must make your web pages and website attractive as it’s your brands’ representation to buyers online.


As an online business, one must have multiple payment options available for the customers. The eStore builders like Shiprocket 360 come with tools that can set up these functionalities to your website automatically. The customer should be able to make payments via credit card, debit card, online wallets, net banking, COD, etc.

Secure Your Website By Installing SSL Certificate

For all the websites that transfer data online, one must make sure that their connection is protected by a Secured Security Layer (SSL). The SSL certificate keeps your website secure and builds trust among your customers. Nowadays, even Google recommends having an SSL certificate for every single website.

How to set up your account on other online market places like Amazon, eBay, and others.

Open an Account

To create an account on any of the platforms all you need is to register, choose a username, select a profile picture, write a bio, and fill in all remaining setup fields. Read all the terms of service and policies and accept.

Once you have a profile, navigate to Sell to open a shop or store. Select your language, country, currency, and shop name. To appeal to customers, you will want to have a professional user photo or logo, as well as a shop banner.

How to start selling

Products to Sell

As a seller, there are numerous products you can decide to be selling based on your discretion and specialization. Some of these products vary from Crafts and crafting supplies to Jewelry, Arts, Paper goods, Housewares, Artisan foods, Small-batch cosmetics, Handmade personal care items, Clothing, electronics, gadgets, furniture, skincare products, and others. you can as well market digitally downloadable (printable) items, such as art prints, stationery designs, planners, or other printable documents. the marketplace allows you to store the file on their platform so buyers can download it immediately from their account after the sale. You can also add download digital product options to your eCommerce website.

Make some Research

Most buyers use search to find stores and listings, so you will need to use SEO best practices to show up in search results. Your store description, bio, listing titles, tags, and product descriptions should all use the recommended and appropriate keywords. To achieve this, you need to take your time to research and review similar products to know which keywords to target. You should also research price points for similar listings to inform how you price your items.

Listing and Selling

In as much as the store is fully set up, what next is to create listings, upload high-quality images of your products, put your research to good use by creating searchable listings with enticing descriptions. Set a price that will include the cost of your supplies, your listing, shipping fees as well as your efforts.

Monitor your account and website to see what kind of traffic you get. If customers aren’t finding your products, you may need to revise your listings with new keywords or photos to increase sales. You might want to c17onsider ads for specific keywords to drive traffic to your listings.


You must have multiple payment options available for the customers. The eStore builders like Shiprocket 360 come with tools that can set up these functionalities to your website automatically. The customer should be able to make payments via credit card, debit card, online wallets, net banking, COD, etc


Provide a professional customer service that includes information about how quickly the item is shipped and a way for the customer to get in touch with you if there is a problem. For the best ratings, always encourage buyers to leave reviews about you as a seller and the quality of the product.

Once there is a notification that a customer has received the item, you can send them a message such as:

Hello John Doe, I wanted to check in and know you enjoy our product, we hope it’s brightening up your day and giving you a great sensation. We’d really appreciate it if you could leave us a review! Also, you’ll get a discount coupon on your next purchase of any product from our store. Thanks.

Find more Business Ideas- Start-up Ideas

Factors to consider

Factors to Consider as a Seller

There are certain factors you need to put into consideration as a seller if you really want to attract potential customers to make money and also want your store to be upmost. Some of these factors are:

  1. Build a brand: A big part of being successful include setting yourself apart from the competition. The best way to do so is to create a strong and unique brand that carries through from your store to your products to your packaging. Start by coming up with the right name for your store. Then make sure you complete your biographical “About” page on the site and customize your shop with a logo and banner that support your brand. Use the image size cheat sheet to make sure all of your branded images are sized appropriately.
  2. Uploading High-Quality Pictures: To boost your selling, always upload high-quality photos of your product with interesting, accurate, and representative, conveying to potential customers exactly what they can expect to receive with their purchase. You don’t need expensive equipment to take great product photos; your smartphone will work fine.
  3. Product Description: Once your pictures and design are in place, further captivate your potential customers with an attractive and engaging product description. Always give details about how you made your product, what the process was like for you, and what benefits you hope it will bring to the customer. Make sure you use keyword tags so that your product can be found when someone searches on the web in general.
  4. Connect With Your Customers: Always make your customers feel the value of what they are buying. Share your background and the story of your products with your customers so that they get to know and trust you. Then, be sure to ask your customers for their feedback and reviews after purchase and incorporate their suggestions into your products and store where appropriate. A good experience with your store can go a long way, so think about the packaging, presentation, and shipping as part of your business and how they make your customers feel and whether they will bring customers back for more purchases.
  5. Promote your Business: Promoting your eCommerce business doesn’t have to cost much. With a little time dedicated to marketing, you can increase traffic to your store and hopefully increase your sales. You can start by using some SEO techniques to help your store rise to the top and Google searches. Then, add in some social media promotion, using those quality pictures you uploaded to build interest in your products. Lastly, as you continuously connect with your customers and create a happy client base, they will be encouraged to share their experiences with friends and family.
  6. Shop Announcements: The shop announcement is the area at the top of your store page. You can use this to announce sales, special offers, low-inventory items, and more. This is the ideal place to add links to featured or new products, or even to your About page. Use SEO techniques here also for an added boost that can help search engines find your shop.

In summary, eCommerce provides a marketplace specifically for craftspeople, artists, and vintage vendors to sell their goods without requiring a physically built -mortar store or an individual e-commerce platform while you can sell any products on your own e-commerce website.

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